Wish to Understand the Why of Social Media? Live It

This week, I, along with other professionals, gathered in a trade conference session to discuss the significance of a strong social media presence in marketing and advertising. More than once, the conversation turned through tactical tips to an overall ‘why. ‘ Even in the face of countless stats about social network usage, trends within mobile Internet usage and social-based conversion rates, there were a few blank stares and confused looks.

The thing is, if you’re not actively engaged, you’ll never really, truly, fully understand the ‘why’.

Posting to Facebook, sharing articles on Twitter, reviewing restaurants or shops, chatting with people I’ve never actually met about common-interest topics… I don’t think need to think much about this – it is just a part of my each experience. It’s habit. I reside social media, and I’m not alone. There are millions of us.

Why are so many people living social media? What are we getting away from all of this reading, sharing and talking about? Why do ‘social media junkies’ find it so strange when we listen to people say there is no value in our activity?
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The ‘why’ is about continuous learning. It’s about discoveries. Really about thinking about things in new ways. It’s about supporting and recommending the companies and brands we love. It’s about having instant access to just about anything we want to learn about. It’s about conversations about events and news happening right now… This particular very minute. It is about continuing relationships long after we’ve moved away, and finding people we like where we are now. It’s regarding listening to people who inspire us, plus trying to inspire those with whom all of us share. It’s about information, cable connections and emotion.

No amount of data, no chart-filled PowerPoint or screen of marketing experts can make you the believer. You can’t claim to understand how functions, or wrap your head around real ‘why’ unless you’re a part of it.

And if you’re not a part of it, and you don’t really ‘get’ it, how can you ever effectively use it as a promotion? How can you ever be genuinely interested in your campaign?

Want to be a better social media marketing marketer? Start living it.

“The most successful marketer becomes area of the lives of their followers. They stick to back. They wish happy birthday. They handle problems their clients have with products or services. They grow their businesses and brands by involving themselves in their own communities. ” – ~ Marsha Collier