The proper way to Grow Your Business Using this Powerful Brand name, Audience and Content-Marketing Tool
We’ve been talking lately about how to boost your company marketing with Instagram. Contrary to exactly what many people still believe, Instagram isn’t only a fun app where you can post meals, holiday and family pics.
Instagram has become a powerful brand-building, audience-building plus content-marketing tool for businesses. It offers over 200 million active month-to-month members sharing 60 million pictures and 1 . 6 billion prefers per day.
A note of caution: there are plenty of people out there who promise to grow your Instagram followers by the thousands, but be careful. Most of them use fake accounts created by bots to inflate your amounts.
These types of followers have zero worth. In fact , they can even be harmful, wanting to steal your password or photos or infect you using a virus.
According to the data security company Imperva, these bad bots account for 28. 9 per cent of robots on Instagram.
The best way to build your Instagram followers is by being authentic to your brand and your audience.
Here are 3 or more tips to help you get real Instagram fans:
1 . Tell a Story with Hashtags
It’s great to use your business name as a hashtag, but you need to think beyond that.
If you want to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You want to begin a conversation when you’re sharing posts with regard to things like:
᾿ Product launches
A good example of a brand who does this nicely is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to event and share their chips, and also to use the hashtag when they share photos of their meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches plus hopefully build up followers on Instagram.
2 . Get Creative
Instagram is about photos, so many people think of the caption as an afterthought.
Don’t neglect the image caption! You can generate engagement and advertise sharing by using descriptive words that will engage, inspire and entertain your followers.
Here are some ideas to help you develop followers on Instagram with your blogposts:
᾿ Use questions in your caption. Write your question at the beginning of the particular post so that people see it initial.
᾿ Get personal with your article. Tell a story about yourself, or even how your product helped or even inspired someone else.
᾿ Ask individuals to tag others. Asking people to tag three of their best friends or marking someone they are grateful for provides other potential followers into the equation.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create spectacular Instagram Stories with informative captions to educate the user on the plight of animals around the world.
Remember when it comes to using Instagram posts to get followers, it can all about being authentic. Don’t use queries in every single post or inform a personal story that isn’t genuine.
3. Go Local
One of the best ways to build your Instagram followers is to get to know your own neighbours!
Whether you’re creating Instagram ads or want to promote your occasion in a specific area, you can see what’s going on near you by going to the search web page and clicking on the Places tabs.
Type in the location to see the geotagged content for that area. Then visit related and recent tagged posts — not those of competing businesses, certainly – and leave a comment or even an emoji and follow the person if you like what you see. Ideally, this will be the start of an organic interaction.
For example , if you offer life coaching services, you could type in your location followed by “entrepreneurs. ” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.
Similarly, if you have the physical location that people have examined into on Instagram, comment on individuals posters’ pictures to make sure they’re conscious of your Instagram presence, and then stick to them.
These are some of the best ways to create Instagram followers the right way: no bots, no shortcuts, just tried and true ways to engage with your audience and turn them into followers!
Susan Friesen, originator of the award-winning web development plus digital marketing firm eVision Mass media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their internet business presence
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