If you are a sports fan, you know most of the sports news outlets available for your viewing or reading pleasure. What you may not understand is that each of the outlets that broadcast live games tend to be biased on the properties in which they have a direct stake.
Most recently I was watching an NATIONAL FOOTBALL LEAGUE game on Fox. In the score ticker at the bottom of my screen I noticed that they were showing ratings from the English Premier League. Earlier in the day, Fox had transmit a replay of the Liverpool versus Manchester United game. Clearly these scores are designed to increase interest in the home that they broadcast. I can’t remember CBS or NBC ever showing EPL scores in their tickers. Clearly the particular EPL’s broadcast partners see match to display these scores.
Furthermore, in the US, ESPN doesn’t give much focus on the NHL. Coverage dropped considerably after the NHL moved their video games to Versus, now renamed NBC Sports. Rarely will you find a huge NHL story at the top of the headlines on their espn. com homepage. You could argue that hockey is simply not popular enough in the US to warrant the coverage, but the lack of coverage continues to be significant since they stopped broadcasting NHL games. Similarly, in Canada, the Canadian Football League (CFL) transferred their game broadcasts exclusively in order to TSN (The Sports Network). Video games used to be shared with the nationally backed Canadian Broadcast Corporation (CBC). Subsequently coverage on TSN’s sports broadcasting competitor, Sportsnet, and other competitive Canadian outlets has been drastically reduced.
These news outlets will of course survey a score, but they won’t devote time otherwise in their daily activities to discuss or analyze the previous week’s results or upcoming matches. Here is why: if ESPN or Sportsnet don’t have the rights to transmit a certain sport, they view that will any time they spend covering that will sport or league as totally free advertisement and promotion for their broadcasting competitors. Why devote time during your evening or late night highlight show or develop 60-minute show to pay attention to a sport that is the exclusively broadcast reside by another network?
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Unfortunately, if you love several sports, it means that you likely won’t be able to get all the insurance you want in one place. You need to select the outlets that cover your favorite sports best. If you want NHL coverage, you’ll likely have to look beyond the ubiquitous ESPN properties. If you want CFL coverage in Canada you’ll need to visit TSN. Of course if you are online, you are able to just go to the websites of the provided league of interest.